eFly Mobility is making sustainability part of everyday mobility through digital solutions that drive engagement and behavioral change.
Metal & Recycling Company is advancing Kuwait’s circular economy by combining recycling expertise with digital innovation to deliver measurable ESG impact.
Metal & Recycling Company (MRC) has entered into a strategic partnership with eFly Mobility, a digital platform designed to make sustainability more accessible and impactful in everyday life.
Commenting on this, Mr. Faisal Alqahtani, Founder & CEO of eFly Mobility, stated:
“At eFly Mobility, we believe sustainability becomes truly impactful when it is seamlessly integrated into everyday life. Our partnership with MRC represents a strategic step toward embedding circular economy practices into daily mobility, making environmental responsibility both accessible and measurable. By leveraging our digital platform, we aim to drive behavioral change, empower communities, and contribute to Kuwait’s broader sustainability vision through scalable, data-driven solutions that create real long-term impact.”
Through this collaboration, eFly Mobility will leverage its digital ecosystem to enhance user engagement, expand community participation, and create a more connected and interactive sustainability journey. The partnership is designed to drive awareness, encourage responsible behavior, and translate sustainability into tangible, everyday actions.
Metal & Recycling Company (MRC), a leading eco-industrial company in Kuwait, will utilize this partnership to further strengthen its position at the forefront of the circular economy. With its expertise in sustainable waste management, recycling, and environmental solutions across government, oil & gas, and industrial sectors, MRC continues to transform waste into valuable resources while enabling scalable environmental impact.
Commenting on the partnership, Mr. Tarek AlMousa, Vice Chairman & CEO of MRC, stated:
“At MRC, we are committed to driving meaningful environmental impact through strategic partnerships that accelerate sustainable development. Our focus is on creating scalable solutions that not only support Kuwait’s sustainability goals but also deliver long-term value to our partners, communities, and future generations.”
By integrating eFly Mobility’s digital capabilities with MRC’s operational expertise, the partnership will deliver measurable ESG outcomes, support national sustainability priorities, and create new opportunities for stakeholders—including government entities, corporates, industrial players, and environmentally conscious communities.
This collaboration reinforces MRC’s broader business and marketing strategy by elevating its brand as a leader in sustainable industrial solutions, strengthening its ESG positioning through credible and measurable reporting, and driving visibility through purpose-led initiatives. Ultimately, the partnership reflects a shared commitment to building scalable, high-impact solutions that contribute to long-term environmental and societal value in Kuwait.